Search Engine Optimisation, alongside reliable unlimited web hosting, might be the single most important consideration for any business operating their own website. Successful implementation of SEO makes your website more attractive to Google and other major search engines, meaning it will rank higher in their search results than your direct competition, attracting more visitors to your site and your business.
In this article, we’re going to talk about five of the best ways in which you can improve your SEO and see your search engine ranking climb accordingly.
A Good Website
A key aspect of SEO is the user experience, or UX. From the search engine company’s perspective, your new visitor is still their customer. If your website is slow, non-responsive, or difficult to navigate, it doesn’t just make you look bad, it reflects poorly on the search engine company for recommending you in the first place. This is why a well-designed website is an absolute must for successful SEO.
A Versatile Website
Your website doesn’t just need to be good and easy to navigate, it needs to be accessible to all. Studies have shown that the vast majority of online searches are conducted on smartphones, tablets, iPads and other mobile devices. You need to make sure that your website adjusts to different screen sizes (is responsive) and optimised for mobile use if you want Google and other search engines to rank you higher up their search engine results.
High Speed Website
Few things are more frustrating to the user than a slow-loading website, so you need to do all you can to minimise response times. This starts with your web host who, as well as providing unlimited web hosting, should also be able to offer a fast server for your website content. Try to optimise your images, sound, and video files as much as possible, or consider hosting them on a third party site (such as Soundcloud or YouTube) and simply embedding them on your own site.
In addition to this, you may need to work with a developer to optimise your code, add in relevant tags, and make other changes to keep your site performing at its best.
Create Fresh, Regular Content
One of the best ways to rank highly in search engine results is to produce high quality content on a regular and consistent basis. Authority (how well-respected and knowledgeable your website is) is a key metric for good SEO. Create a blog or a news page and post regular articles about your business, the industry you’re part of, and so on. If you have trouble coming up with ideas or putting them into words, you can hire a professional copywriter to handle the writing side of things for you.
You should also ensure the main pages of your website include content that is written by an expert (or someone that understands your industry) and that product descriptions include information that goes beyond that provided by the manufacturer.
Use the Right Keywords
Perhaps the most well-known aspect of SEO is the use of keywords – popular search terms that people might be looking for on Google and similar sites. These come in two main varieties – short-tail and long-tail keywords. Short-tail keywords are small selections of 1-3 words that are more generic, while long-tail keywords have more words and are considerably more specific. By including the right keywords in your on-site text in a natural way, you can help steer the right kind of visitors to your business.
Be careful when adding keywords to your content though as too many can increase the keyword density (the percentage of times they are used in the content) too high and Google can see this as keyword stuffing or attempting to manipulate the search results. Ideally aim for 1-2% of the content.
We hope these tips help you improve your SEO. To make the most of any business website, you should combine good SEO with unlimited web hosting. Visit our NetNerd server packages to see what we can do for you and get the hosting you need today.