Branding Your Website: The Best Free & Paid Logo Makers

Logo design

There’s more to getting your website noticed than just great content. A website is like any other business enterprise in that it relies upon brand recognition if you expect it to flourish. One of the most effective ways of branding your website is with a logo – something that speaks to the mission and values of your company or personal project. While there are graphic designers and branding consultants out there who will produce a unique logo for your website, their services are often not cheap. If you’re just starting out, you might be looking for a more cost-effective branding solution.

In this article, we’re going to look at some of the best logo makers you can find online – some free and some paid – and what you can expect from them:

Adobe Express Logo Maker

You can always rely on Adobe to deliver the goods – in this case an accessible and easy-to-use logo maker that’s perfect for website branding. You do need to be signed into an Adobe account if you want to customise your logo, but you can do that for free. You can also download a 500px by 500px copy of your logo in beautiful high-resolution without having to pay a penny. If you have an Adobe subscription (currently $9.99, or about £8.50 per month) you get access to some additional customisation options.


Canva is a great option, not only for creating logos but for designing a variety of different graphics to promote your website online. There are thousands of logo templates to choose from, all of which can be fully-customised with your own text, colours, and images. You can further refine your search by entering terms related to your industry to display appropriate designs. Canva offers a free plan which includes basic design options or you can upgrade for £10.99 per month to access their premium content. Don’t forget to look out for the 30 day free trial of their premium service!

Logomaker by Vista

This free and easy to use logo maker gives you plenty of options for customising your website logo, from the size and scale of the image to the shape and font of the text. It asks for a few details like your industry sector, some brand keywords, and your slogan, if you have one. It then generates dozens of possible logos for you to pick and choose from. If you want to download the logo, you will need to pay a small fee, but you can print it onto a range of VistaPrint products for free.

Squarespace Logo Maker

Squarespace’s logo maker is even easier to use than VistaPrint, but it lacks a lot of the customisable elements. You get to enter your business name and search for basic clipart-style images to include in the logo. On the plus side, it’s not just free-to-use, but also free to download if you have a Squarespace account.


Designhill is one of several online logo makers that utilises AI to generate a choice of logo designs for you, based on certain keywords you provide. You get to select the colour palette, font, and image, and it’s easy to swap out one element for another to see how it changes the impact of your logo. You need to sign up to Designhill to use the logo maker, but the application itself is free to use. If you want to download a digital copy, it will cost you $20.00 (about £17.00) for a low-resolution PNG file, or $65.00 (about £55.00) for a high-resolution version and the relevant vector files for future use and scaling.

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